One of the largest areas where clients request assistance is in relation to SEO and related activities, the costs of which can be daunting, EBG, with the assistance of qualified IT professionals are able to produce a marketing strategy which is not only cost effective but has been proven to produce results.

One area of special interest to many clients is the ability to provide a ‘national’ presence from a local or regional base, with a reasonable budget and dedicated commitment by the client to work with EBG over a relatively short period of time the results speak for themselves.

Our dedicated IT professionals evaluate our clients on an individual basis which means you will not have to pay more than necessary, if you have a niche website with relatively unresponsive keywords, they are able to produce compelling results at a modest cost in this highly competitive industry.

With all S.E.O. campaigns the aim is to provide quick and long term results for the site. Therefore the campaign would typically optimise for a mixture of high competition keywords, which normally take longer to optimise but will provide large returns on investment when they rank well, and additionally include low competition keywords that will generate smaller but quicker returns on investment.

A typical SEO campaign includes:

  • Website Analysis
  • Current Keyword Rankings
  • Competitor review
  • Keyword research to identify the keywords best suited to your business
  • Unlimited number of agreed keywords targeted
  • Time scale estimation
  • Fundamental Home Page Changes
  • Changes to the Inner pages
  • Page Additions leading into product/service areas
  • Expansion of text throughout the product/service range
  • Optimisation of meta and description tags throughout the site
  • Optimisation of ALT Attributes
  • Optimisation of page titles
  • Optimisation of other HTML attributes that influence rankings (H1-H6 etc)
  • Development of XML and HTML sitemaps
  • Internal Navigation Optimisation
  • Robot Management
  • Monthly updates of content within your site to focus on revised keywords.
  • Article Marketing
  • Link exchange with relevant websites within your industry (only used if the website is highly regarded in the clients industry)
  • Directory submission
  • Natural Link Building / Link Baiting
  • Social Media Optimisation
  • Social Networking